Hauptinformation

E-Learning und Markenprozesse: Definition, Modernisierung, Einbeziehen aller Stakeholder

Reisebereitschaft: Weltweit

Beruflicher Status: Freelancer

Beratungserfahrung: 25 Jahr/-re

Sprachen: Deutsch, Englisch, Französisch, Italienisch,

  Zur Person

I am a global brand strategist and e-learning expert. Three qualities drive me: curiosity, empathy and executional strength. These have enabled me to lead by seizing the opportunities created by digital transformation in my 25-year career in national, regional and global management positions in advertising and media agencies. Curiosity and wide-ranging education drive me to explore, ingest and shape new ideas and thinking for the digital world and turn these into knowledge products and services. Empathy makes me a role model, promoter, mentor and coach to the often heterogenous teams I lead through complex, dynamic projects. I quickly build relationships based on mutual trust with colleagues, reports and customers, especially on an international basis, by listening, understanding and imparting knowledge through inspirational, actionable and effective storytelling. Executional strength leads me to design and implement more efficient processes and structures in companies.

Kernkompetenzen

Brand expertise: deep understanding of what brands are, how they function, how they are built, how they are shaped by culture, and how they evolve. E-learning expertise for corporations: authorship, curricula planning, project management, skill taxonomies, gamification, production. Interpersonal skills: listening, empathy, coaching, knowledge sharing, skill development, inspirational leadership. Intellectual and analytical skills: broad and deep knowledge of culture, consumer psychology, trends. Communication skills: powerful, inspiring presenter.

 Kompetenzen

Marken-Entwicklung 25 Zielgruppenstrategie 25 Trend- & Zukunftsforschung 15 + weitere Kompetenzen

 Branchen

Automobilindustrie 5 Banken 5 Handel 5 Hochschulen und Forschungseinrichtungen 4 Medienbranche 25 Konsumgüterindustrie 25

 Sprachen

Deutsch

Muttersprache

Englisch

Muttersprache

Französisch

Gut

Italienisch

Grundkenntnisse

Persönliche Daten

Nationalität: deutsch

Arbeitserlaubnis: Europäische Union,

Sicherheitsüberprüfung: Ja

Berufserfahrung: 25 Jahr/-re